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SAS Alliance AmbassadorSAS is one of the largest software companies in the world. With consistent revenue growth and profitability since 1976, SAS has the depth of resources to sustain excellence in product development and customer support. While many competitors have merged, changed ownership or simply vanished, privately held SAS has remained focused on our primary mission – delivering superior software and enhancing customer relationships.
 
The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, members challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.

This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game.
Since 1936, our goal has been to lead our industry forward. As an open-minded, unbiased environment, free of partisan interests, the ARF facilitates a smarter, stronger, and more effective community.

The American Marketing Association (AMA):
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking.

AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.

IIR:
IIR believes passionately in the power of knowledge and skills to act as a lasting catalyst to organizational achievement. Established in 1973, IIR is now the world's largest Human Capital company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring.

Geographically, IIR has the broadest and deepest global reach with companies in 22 countries and doing business in 70. Organizationally, IIR businesses work with CEOs through to front-line staff. By media, IIR continues to pioneer new formats from Large Scale Events to Blended Solutions.

In terms of sector, IIR has specialist companies providing groundbreaking strategies and proven technical expertise in both business functional areas and vertical markets . Whether it is –

  • ESI, specializing in Project Management and Contracting
  • Forum specializing in Leadership Development, World Class Sales Teams and the Branded Customer Experience
  • Huthwaite, specializing in Sales Performance;
  • Council on Education in Management, specializing in Employment Law;
  • PTI, specializing in Pharmaceuticals;
  • Omega, specializing in Financial Services;
  • Communispond specializing in Communications;
  • AchieveGlobal specializing in Sales, Leadership and Service
  • Robbins Gioia specializing in Program Management
  • or any of the other myriad of specialist companies, every IIR company is the leader in her field.
Council of American Survey Research Organizations (CASRO):
Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad.

CASRO is the “Voice and Values” of the survey research industry.

We promote a rigorous code of conduct that enhances the image of survey research and protects the public's rights and privacy. We advocate our industry's effective self-regulation when legislators propose bills that threaten legitimate survey research .We champion legitimate research companies and marginalize disreputable research “pretenders” who threaten to tarnish the industry's reputation and alienate respondents. CASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.

CASRO provides its members with numerous benefits, including access invaluable industry data, and superb staff training and networking opportunities at workshops and conferences throughout the country.