ars.connect SM - Predict Your Business Building Outcome With Precision
ars.connect is an online copy test tool that is able to both diagnose necessary improvements needed to enhance sales effectiveness and to predict the business-building outcome with precision - through a combination of behavioral, attitudinal and emotional response measures.
ARS® provides results that enhancement opportunities and the necessary insights to help air advertising that will promote consumer engagement, enjoyment and enrichment of a brand message - while also driving sales. When used with Market Mix or Simulated Test Market Modeling, ars.connect enables accurate forecasts of in market performance and “What-If” planning.
Questions Answered
Measurement Summary
The ars.connect methodology delivers key metrics of Persuasion & Recall along with the proven equity & emotional response drivers of Persuasion & Recall to form the core insights around strong ads & sales performance.
ARS Persuasion® measures the behavioral change in brand preference associated with an emotionally engaging ad that breaks through the clutter. This behavioral measurement allows clients to predict the magnitude of sales growth. Using independent client MMM data, ARS Persuasion has been validated to predict the impact on sales; meaning results are highly predictive of future creative performance.
Recall determines how well an ad breaks through and resonates in the memory of consumers. This measure has the ability to gauge; if the consumer recalls the brand, what they recall and if consumers are able to effectively link the message to the brand.
Emotional and Rational Drivers of ARS Persuasion and Recall are used to gain unique insights into how the brand is perceived by the consumer, allowing enhancements to the creative process while establishing a concrete landmark that can be used to keep the development pipeline on track and optimized.
Additional Diagnostic Components
Color-Sense EmotionSM - This measurement component provides brands the ability to understand the strength of consumers’ emotional connections, the overall emotion tone and specific emotions evoked by marketing communications –in a non-cognitive manner.
Interest Trace with “In The Moment” SM- This tool provides brands and their agencies the ability to understand where an ad engages consumers, and pinpoints the aspects that drive interest.
ARS® provides results that enhancement opportunities and the necessary insights to help air advertising that will promote consumer engagement, enjoyment and enrichment of a brand message - while also driving sales. When used with Market Mix or Simulated Test Market Modeling, ars.connect enables accurate forecasts of in market performance and “What-If” planning.
Questions Answered
• Does the message engage the desired consumer emotional responses?
• How is the ad working to establish and build equity? Does my ad convey intended messages about my brand?
• How is the ad aligning with the overall strategy?
• Does my message break through the clutter and deliver a memorable brand impression?
• Which creative elements are working well and which ones need improvement?• Will business objectives be met? If not, how things be improved to do so? If so, how much should be spent?
Measurement Summary
The ars.connect methodology delivers key metrics of Persuasion & Recall along with the proven equity & emotional response drivers of Persuasion & Recall to form the core insights around strong ads & sales performance.
ARS Persuasion® measures the behavioral change in brand preference associated with an emotionally engaging ad that breaks through the clutter. This behavioral measurement allows clients to predict the magnitude of sales growth. Using independent client MMM data, ARS Persuasion has been validated to predict the impact on sales; meaning results are highly predictive of future creative performance.
Recall determines how well an ad breaks through and resonates in the memory of consumers. This measure has the ability to gauge; if the consumer recalls the brand, what they recall and if consumers are able to effectively link the message to the brand.
Emotional and Rational Drivers of ARS Persuasion and Recall are used to gain unique insights into how the brand is perceived by the consumer, allowing enhancements to the creative process while establishing a concrete landmark that can be used to keep the development pipeline on track and optimized.
Additional Diagnostic Components
Color-Sense EmotionSM - This measurement component provides brands the ability to understand the strength of consumers’ emotional connections, the overall emotion tone and specific emotions evoked by marketing communications –in a non-cognitive manner.
Interest Trace with “In The Moment” SM- This tool provides brands and their agencies the ability to understand where an ad engages consumers, and pinpoints the aspects that drive interest.
Contact your ARSgroupSM account team for more information.