ars.impact SM - Diagnosing and Improving Communication Effectiveness
ars.impact is a highly adaptive advertising research solution that applies the key emotional & rational drivers of actual consumer behavior to diagnosing & improving the effectiveness of a variety of digital & non-digital integrated marketing communication efforts.
ars.impact was developed with the highest quality measurement foundation in mind in order to provide reliable & meaningful data – the approach has been validated to actual client sales by independent market mix modeling.
Questions Answered
Measurement Summary
At ARS® we recognize your need to understand how consumers respond to your message; rationally and emotionally; and what’s driving their response. Our assessment of over 35 in-depth consumer diagnostics will help you understand and optimize the creative elements of your communications.
iRecall - ars.impact evaluates consumers’ relationship with advertising. We examine the ability of the ad to garner consumers’ attention. Our Recall metric is a modeled measure that examines elements of consumer Attention, Communication and Linkage to your brand: does the add garner sufficient attention, does it engage the consumer and communicate my message effectively, does the message fit consumers’ opinion of the brand and more.
iPersuasion - the persuasive power of the ad is evaluated based on a modeled measure of consumer behavior. Using the “Feelings, Thoughts and Intentions” psychological model, we assess how consumers interact with client brands before they make a purchase.
Additional Diagnostic Components
Color-Sense EmotionSM - This measurement component provides brands the ability to understand the strength of consumers’ emotional connections, the overall emotion tone and specific emotions evoked by marketing communications –in a non-cognitive manner.
Interest Trace with “In The Moment” SM - This tool provides brands and their agencies the ability to understand where an ad engages consumers, and pinpoints the aspects that drive interest.
ars.impact was developed with the highest quality measurement foundation in mind in order to provide reliable & meaningful data – the approach has been validated to actual client sales by independent market mix modeling.
Questions Answered
• Does the message invoke the desired consumer emotional responses?
• How is the ad working to establish and build equity?
• Does my ad convey intended messages about my brand?
• How is the ad aligning with the overall strategy?
• Does my message deliver a memorable brand impression?
• Which creative elements are working well and which ones need improvement?
• Will my business objectives be met?
Measurement Summary
At ARS® we recognize your need to understand how consumers respond to your message; rationally and emotionally; and what’s driving their response. Our assessment of over 35 in-depth consumer diagnostics will help you understand and optimize the creative elements of your communications.
iRecall - ars.impact evaluates consumers’ relationship with advertising. We examine the ability of the ad to garner consumers’ attention. Our Recall metric is a modeled measure that examines elements of consumer Attention, Communication and Linkage to your brand: does the add garner sufficient attention, does it engage the consumer and communicate my message effectively, does the message fit consumers’ opinion of the brand and more.
iPersuasion - the persuasive power of the ad is evaluated based on a modeled measure of consumer behavior. Using the “Feelings, Thoughts and Intentions” psychological model, we assess how consumers interact with client brands before they make a purchase.
Additional Diagnostic Components
Color-Sense EmotionSM - This measurement component provides brands the ability to understand the strength of consumers’ emotional connections, the overall emotion tone and specific emotions evoked by marketing communications –in a non-cognitive manner.
Interest Trace with “In The Moment” SM - This tool provides brands and their agencies the ability to understand where an ad engages consumers, and pinpoints the aspects that drive interest.
Contact your ARSgroupSM account team for more information.