ARS Solution Suites | A Solution For Your Advertising Research Needs
Today; experienced consultants work alongside our clients to integrate knowledge from their prior research and the ARS® knowledge base to better construct a sound framework on which to build holistic communication recommendations. ARS functions as an impartial party to ensure that strategies are clear, differentiated from each other, and differentiated within core markets in ways that the consumer can recognize.
The goal is to create a relationship where you can simply Plug and Play into the resources you need in order to answer your business questions.
We have tools to address all stages of communication development from rough strategic IDEAS through finished production. These tools can be applied to any type of media including TV, print, radio, outdoor, banner ads, rich-streaming media.
Today; experienced consultants work alongside our clients to integrate knowledge from their prior research and the ARS® knowledge base to better construct a sound framework on which to build holistic communication recommendations. ARS functions as an impartial party to ensure that strategies are clear, differentiated from each other, and differentiated within core markets in ways that the consumer can recognize.
The goal is to create a relationship where you can simply Plug and Play into the resources you need in order to answer your business questions.
We have tools to address all stages of communication development from rough strategic IDEAS through finished production. These tools can be applied to any type of media including TV, print, radio, outdoor, banner ads, rich-streaming media.
• Strategic Exploration - where clients begin developing the foundation for their entire communication campaigns through ideas, strategic messaging, and symbiotic relationships.
• Execution Development - where clients identify the strengths of their creative envelopes and begin identifying which variations work most successfully at building their brands.
• Communication Evaluation - where clients evaluate or assess the brand building potential and the return on investment through ARS’ highly predictive measurements of in-market performance.
Strategic Exploration Solution Suite
Strong Strategies Produce Strong Results. Clear sales propositions lead to predictable results and a more efficient down-stream process. We like to say that a tight strategy sets the creative process free. We have proven that stronger strategies yield better executions in the end. They can also yield less testing and an improved ROI.
Strong Strategies Produce Strong Results. Clear sales propositions lead to predictable results and a more efficient down-stream process. We like to say that a tight strategy sets the creative process free. We have proven that stronger strategies yield better executions in the end. They can also yield less testing and an improved ROI.
ars.strategy - identifies the best core message to cultivate prior to the expense of creative development.
ars.brandprofiler - this product offering is designed to give you rich insights into the preferences of your target segments
Execution Development Solution Suite
Armed with a brilliant strategy, our Execution Development suite provides tools to bring your message to life. Often multiple ideas are developed to communicate the same strategy. The problem is deciding which ideas are worthy of further investment. This may be a specific as a key visual or product demonstration, or as developed as a storyboard. This suite allows you to prioritize which of your messages will be best received before any significant investment is made in the production of your communication messages.
Armed with a brilliant strategy, our Execution Development suite provides tools to bring your message to life. Often multiple ideas are developed to communicate the same strategy. The problem is deciding which ideas are worthy of further investment. This may be a specific as a key visual or product demonstration, or as developed as a storyboard. This suite allows you to prioritize which of your messages will be best received before any significant investment is made in the production of your communication messages.
ars.idea - a tool applied in your early stage development process that provides a qualitative and quantitative read into the relative strength of your communication ideas.
ars.screener - an early stage pre-test, which is designed as a media-neutral communication content solution in today’s fast-paced advertising environment.
Communication Evaluation Solution Suite
At some point in time, it is critical to understand what sales impact you will drive through a piece of marketing communication. This may occur at any stage from storyboard to final produced creative. The Communication Evaluation Suite has multiple tools that can provide you with this learning at levels of precision appropriate to the risk-level of the decision. We can address a single media type including TV, Video, Print, Radio, Outdoor, Internet, or adapt to a multichannel initiative with comparative diagnostics to optimize overall campaign contribution.
At some point in time, it is critical to understand what sales impact you will drive through a piece of marketing communication. This may occur at any stage from storyboard to final produced creative. The Communication Evaluation Suite has multiple tools that can provide you with this learning at levels of precision appropriate to the risk-level of the decision. We can address a single media type including TV, Video, Print, Radio, Outdoor, Internet, or adapt to a multichannel initiative with comparative diagnostics to optimize overall campaign contribution.
ars.impact - a highly adaptive advertising research solution that applies the key emotional & rational drivers of actual consumer behavior to diagnosing & improving the effectiveness of your communications efforts.
ars.connect - an online copy test tool that is able to both diagnose necessary improvements needed to enhance sales effectiveness and to predict the business-building outcome with precision - through a combination of behavioral, attitudinal and emotional response measures.