Webinars
August 13, 2009
INCREASING THE PACE OF RESEARCH INNOVATION: RELEASING BUSINESS POTENTIALTHROUGH DISRUPTIVE TECHNOLOGIES
As companies focus on increasing the pace and success rate of new product introductions, market research organizations and their agencies are under pressure to deliver more qualitative and quantitative research at higher quality, while staying at the same budget. Innovators are responding to this challenge by leveraging technology in all aspects of their research processes. Maintaining status-quo or making incremental changes is not an option for them.
Presented by Alli Libb, American Marketing Association. Featuring Jeff Cox, CEO, ARSgroup, and John Ouren, EVP and General Manager, Panels and Communities, Market Tools, Inc.
May 8, 2008
ARSMETA-ANALYSIS OF HISPANIC TELEVISION ADVERTISING
In this webinar, get a first glimpse into responses to television advertising among Walmart's Key Target Segments. Understand the similarities and differences of Hispanic ads as compared to averages for general U.S. market advertising. ARS will also identify contributing factors present in more/less sales effective ads, as a basis for further investigation and confirmation as drivers of strong Hispanic advertising.
Presented by Natalia Hollander, Knowledge Team Leader, Customer Sales & Service.
March 18, 2008
AN INTRODUCTION TO ARS HOLISTIC CAMPAIGN TESTING FOR IMC
Dynamic digital signage, mobile devices, public event ads and in-store advertising are just a few examples of the emerging vehicles available to marketers. In this webinar, ARS discusses how agencies can evaluate the individual, synergistic and collective impact of integrated marketing touchpoints.
Presented by Ashley Grace, Group President, R&D Innovation.
February 28, 2007
THE POWER OF MEASURING CAMPAIGN SYNERGY
With record attendance, ARS introduces an innovative, validated, ARS Impact Campaign testing and diagnostics system in a webcast co-hosted with the Advertising Research Foundation. In this webinar, ARS presents a new system that assesses and breaks down consumer persuasion and recall and their drivers across any touchpoint, e.g. TV, radio, cell phones, print, internet, etc.
Presented by Frank Findley, Vice President, Basic Research.
