ARSgroup Introduces the ars.connect Test Suite
State of the Art Solution Measures Effectiveness of Advertising Strategy and Execution
Evansville, IN -(August 31, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the introduction of the ars.connect test suite, a new copytesting solution that provides the precision of off-line testing with online convenience.
"This new offering is the most precise behavioral internet-based copytesting system available today, and we are excited to be the first ones bringing it to market.ARS excels at measuring and predicting consumer behavior.What we have done is to seamlessly adapt our bricks and mortar methods to the virtual world,” said ARSgroup Chief Executive Officer Jeff Cox.
The ars.connect test suite was made possible by advances in bandwidth and growing consumer familiarity with rich digital media. This enables the online collection of the proprietary ARS Persuasion®metric at a level of precision comparable to that of traditional methods. Because it is highly correlated to traditional methodologies, it has the benefit of allowing apples-to-apples comparisons of results in geographies with high internet penetration as well as developing countries where on-line testing is not yet viable.
“The experience has been rated very highly by respondents who find that it is quite engaging.This has the potential to both reduce costs and improve the quality of decision making information for our clients,” Cox added.
ARSgroup pioneered advertising copytesting over 40 years ago. Serving some of the world’s largest retailers and consumer brand companies, ARS leads the industry with solutions such as ARS Predict 3SM, which uses proprietary methods to combine knowledge with business intelligence technology and high level consulting to facilitate better business decisions.
You can learn more about ARSgroup headlines on our news page.
Evansville, IN -(August 31, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the introduction of the ars.connect test suite, a new copytesting solution that provides the precision of off-line testing with online convenience.
"This new offering is the most precise behavioral internet-based copytesting system available today, and we are excited to be the first ones bringing it to market.ARS excels at measuring and predicting consumer behavior.What we have done is to seamlessly adapt our bricks and mortar methods to the virtual world,” said ARSgroup Chief Executive Officer Jeff Cox.
The ars.connect test suite was made possible by advances in bandwidth and growing consumer familiarity with rich digital media. This enables the online collection of the proprietary ARS Persuasion®metric at a level of precision comparable to that of traditional methods. Because it is highly correlated to traditional methodologies, it has the benefit of allowing apples-to-apples comparisons of results in geographies with high internet penetration as well as developing countries where on-line testing is not yet viable.
“The experience has been rated very highly by respondents who find that it is quite engaging.This has the potential to both reduce costs and improve the quality of decision making information for our clients,” Cox added.
ARSgroup pioneered advertising copytesting over 40 years ago. Serving some of the world’s largest retailers and consumer brand companies, ARS leads the industry with solutions such as ARS Predict 3SM, which uses proprietary methods to combine knowledge with business intelligence technology and high level consulting to facilitate better business decisions.
You can learn more about ARSgroup headlines on our news page.