ARSgroup News
comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession
Clear Evidence that “Trading Down” is Driven by Consumers’ Need for Cost Savings
Reston, VA, May 4, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during the past two years. The results of the study were presented by comScore chairman Gian Fulgoni at the Festival of Media conference in Valencia, Spain on Tuesday, April 20, 2010.
“A decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price,” said Mr. Fulgoni. “Research we’ve conducted at comScore ARS has quantified the impact of the ‘trading down’ effect within a number of different product categories, highlighting consumers’ increasing willingness to switch brands in the face of pocketbook constraints.”
“A decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price,” said Mr. Fulgoni. “Research we’ve conducted at comScore ARS has quantified the impact of the ‘trading down’ effect within a number of different product categories, highlighting consumers’ increasing willingness to switch brands in the face of pocketbook constraints.”
comScore ARS® Provides Research for ARF Ogilvy Award-Winning Walmart Campaigns
New York, NY and Evansville, IN - March 29, 2010 - ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research Foundation (ARF)with two David Ogilvy Awards for Excellence in Advertising Research. The honors celebrate Walmart’s “Hispanic Heritage Month” campaign, which received the gold medal in the multicultural campaign category...
comScore Announces Acquisition of ARSgroupSM,
Advertising Research Company that Enables the World’s Great Brands to Optimize Advertising Messages
Acquisition Brings World Class Advertising Measurement Technology and Experienced Researchers to Help Expand comScore’s Global Suite of Advertising Research Services Across Multiple Media Channels
RESTON, VA, February 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages. The all-cash acquisition will strengthen comScore’s position in the areas of measuring advertising and its effectiveness in TV, online, print and integrated cross media platforms and provide comScore with a staff of high caliber researchers that have experience working with the world’s great brands.
Headquartered in Evansville, Indiana, ARSgroup has helped top advertisers measure, optimize and predict the effectiveness of their advertising messages for more than 40 years...
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Advertising Research Company that Enables the World’s Great Brands to Optimize Advertising Messages
Acquisition Brings World Class Advertising Measurement Technology and Experienced Researchers to Help Expand comScore’s Global Suite of Advertising Research Services Across Multiple Media Channels
RESTON, VA, February 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals, retail and entertainment industries optimize their advertising messages. The all-cash acquisition will strengthen comScore’s position in the areas of measuring advertising and its effectiveness in TV, online, print and integrated cross media platforms and provide comScore with a staff of high caliber researchers that have experience working with the world’s great brands.
Headquartered in Evansville, Indiana, ARSgroup has helped top advertisers measure, optimize and predict the effectiveness of their advertising messages for more than 40 years...
Read the Full article Here
Why the Saints Fans Will Be Tweeting From Droids
ARS®: Colts Loyalists Love Doritos, Pizza Hut; Big Easy Fans Favor Wendy's, Dr Pepper
By Jack Neff
BATAVIA, Ohio (February 01, 2010) AdAge.com -- The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints.
But a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising's biggest show on earth.
Those are the findings from the ARSgroup's BrandProfiler, a tool that segments brand preferences. The Evansville, Ind.-based firm, which also serves as a copy-testing service in the U.S. for Procter & Gamble Co. and many other marketers, used the Super Bowl as a chance to show that football fans aren't as uniform as some marketers might imagine. The results are based on a nationwide online survey of 300 men and 300 women...
Read the Full Article Here
ARS®: Colts Loyalists Love Doritos, Pizza Hut; Big Easy Fans Favor Wendy's, Dr Pepper
By Jack Neff
BATAVIA, Ohio (February 01, 2010) AdAge.com -- The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints.
But a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising's biggest show on earth.
Those are the findings from the ARSgroup's BrandProfiler, a tool that segments brand preferences. The Evansville, Ind.-based firm, which also serves as a copy-testing service in the U.S. for Procter & Gamble Co. and many other marketers, used the Super Bowl as a chance to show that football fans aren't as uniform as some marketers might imagine. The results are based on a nationwide online survey of 300 men and 300 women...
Read the Full Article Here
Is Taylor Swift the Best Managed Talent in Hollywood?
ARSgroup’s BrandProfiler Tool Aligns Celebrities with Brands & Retailers
Evansville, IN -(January 4, 2010)- ARSgroupSM, the leading marketing research and communications consultant to global corporations, announced today the results of a study of the best brand partnerships for popular entertainer Taylor Swift.
The specific brands identified as being the best fit for Taylor were: Walmart and Kohl’s; PepsiCo (Aquafina, Propel, Pepsi, Mountain Dew); Dr. Pepper; Nestle Pure Life water; Sony and Kodak digital cameras; Suave, Dove, Herbal Essences hair care; Sprint/Nextel, Virgin Mobile; Chevrolet, Honda, Dodge cars and trucks; Dove, Neutrogena, L’Oreal skin care; Neutrogena, Maybelline, L’Oreal cosmetics; Liz Claiborne, Tommy Hilfiger, Estee Lauder fragrances; Levi’s and Gap casual apparel.
Respondents’ impressions of Taylor are that she is a good role model, down to earth, sweet, nice, smart, easy-going, innocent, fun, wholesome, family-oriented, classy and happy. The desirable brand attributes have increased Taylor’s popularity and the time is right for advertisers to align with her, according to the study...
Read the Full Article Here
ARSgroup’s BrandProfiler Tool Aligns Celebrities with Brands & Retailers
Evansville, IN -(January 4, 2010)- ARSgroupSM, the leading marketing research and communications consultant to global corporations, announced today the results of a study of the best brand partnerships for popular entertainer Taylor Swift.
The specific brands identified as being the best fit for Taylor were: Walmart and Kohl’s; PepsiCo (Aquafina, Propel, Pepsi, Mountain Dew); Dr. Pepper; Nestle Pure Life water; Sony and Kodak digital cameras; Suave, Dove, Herbal Essences hair care; Sprint/Nextel, Virgin Mobile; Chevrolet, Honda, Dodge cars and trucks; Dove, Neutrogena, L’Oreal skin care; Neutrogena, Maybelline, L’Oreal cosmetics; Liz Claiborne, Tommy Hilfiger, Estee Lauder fragrances; Levi’s and Gap casual apparel.
Respondents’ impressions of Taylor are that she is a good role model, down to earth, sweet, nice, smart, easy-going, innocent, fun, wholesome, family-oriented, classy and happy. The desirable brand attributes have increased Taylor’s popularity and the time is right for advertisers to align with her, according to the study...
Read the Full Article Here
ARSgroupSM To Deliver New Online Research Methodology, ars.connect™
Using TrueSample To Ensure Data Quality
SAN FRANCISCO and EVANSVILLE, IND.-(October 13, 2009)- MarketTools, Inc., the leading provider of Customer Insight Management solutions, and ARSgroup, the leader in communications optimization, today announced that ARSgroup will adopt MarketTools TrueSample technology to provide proven data quality for online research.
ARSgroup has a 40-year history of leading the industry in sophisticated communications optimization for many of the world’s leading advertisers. After extensive testing and validation, ARSgroup is establishing the next paradigm of market research with the introduction of the ars.connect test suite, a new copy testing solution that integrates TrueSample to provide the precision of offline testing with the convenience of online testing...
Read the Full Article Here
SAN FRANCISCO and EVANSVILLE, IND.-(October 13, 2009)- MarketTools, Inc., the leading provider of Customer Insight Management solutions, and ARSgroup, the leader in communications optimization, today announced that ARSgroup will adopt MarketTools TrueSample technology to provide proven data quality for online research.
ARSgroup has a 40-year history of leading the industry in sophisticated communications optimization for many of the world’s leading advertisers. After extensive testing and validation, ARSgroup is establishing the next paradigm of market research with the introduction of the ars.connect test suite, a new copy testing solution that integrates TrueSample to provide the precision of offline testing with the convenience of online testing...
Read the Full Article Here
ARSgroup® Recieves Certification from Women's Business Enterprise National Council
WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman or women...
WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman or women...ARSgroupSM Introduces the ars.connect Test Suite
State of the Art Solution Measures Effectiveness of Advertising Strategy and Execution
Evansville, IN -(August 31, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the introduction of the ars.connect test suite, a new copytesting solution that provides the precision of off-line testing with online convenience.
“This new offering is the most precise behavioral internet-based copytesting system available today, and we are excited to be the first ones bringing it to market. ARS excels at measuring and predicting consumer behavior. What we have done is to seamlessly adapt our bricks and mortar methods to the virtual world,” ARSgroup Chief Executive Officer Jeff Cox...
Read the Full Article Here
State of the Art Solution Measures Effectiveness of Advertising Strategy and Execution
Evansville, IN -(August 31, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the introduction of the ars.connect test suite, a new copytesting solution that provides the precision of off-line testing with online convenience.
“This new offering is the most precise behavioral internet-based copytesting system available today, and we are excited to be the first ones bringing it to market. ARS excels at measuring and predicting consumer behavior. What we have done is to seamlessly adapt our bricks and mortar methods to the virtual world,” ARSgroup Chief Executive Officer Jeff Cox...
Read the Full Article Here
$8 Billion in Annual Advertising is Ineffective, says ARSgroupSM
ARSgroupsm joins SAS Alliance Program to better leverage campaign data
Evansville, IN -(August 18, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, estimates that companies will waste upwards of $8 billion in 2010 due to the lack of good quality, timely information upon which to base major marketing spend decisions.
“Television advertising remains the single largest line item expenditure for companies and it is our responsibility as an industry to figure out a way to make business knowledge easier to access,” said ARSgroup Chief Executive Officer Jeff Cox.
“Across-the-board, flawed data and ‘blunt edges’ continue to limit advertising productivity and performance. As it stands today, the industry will incur up to $8 billion in additional costs as a result of ads that do not drive growth...”
Read the Full Article Here
ARSgroupsm joins SAS Alliance Program to better leverage campaign data
Evansville, IN -(August 18, 2009)- ARSgroup, the leading marketing research and communications consultant to global corporations, estimates that companies will waste upwards of $8 billion in 2010 due to the lack of good quality, timely information upon which to base major marketing spend decisions. “Television advertising remains the single largest line item expenditure for companies and it is our responsibility as an industry to figure out a way to make business knowledge easier to access,” said ARSgroup Chief Executive Officer Jeff Cox.
“Across-the-board, flawed data and ‘blunt edges’ continue to limit advertising productivity and performance. As it stands today, the industry will incur up to $8 billion in additional costs as a result of ads that do not drive growth...”
Read the Full Article Here