Our Foundation
ARSgroup rests on a foundation of knowledge consulting and advanced levels of measurement quality. We pioneered advertising copy-testing 40+ years ago. It is your interest that drives us to commit our resources toward constant innovation, so that we can deliver the most effective communication insights possible.
Our Vision: Deliver superior business results for our clients by continually providing intelligently simple, timely insights.
What differentiates us is our fundamental connection to results. ARS Persuasion is the most documented and independently certified predictive measure of advertising in the world. Higher ARS Persuasion® scores equate directly to higher sales, share and cash flow. ARSgroupSM systems and databases have been examined numerous times by independent academics.
Today, nearly all current clients validate ARSgroup "sales predictions" by using independent, marketing mix/econometric models which consistently show that ARSgroup key performance metrics have a correlation of r=0.90.
With over 40,000 tests under our belt, we also are the world's largest repository of successful and unsuccessful advertising campaign data. We actively mine this to provide you the most well-informed and actionable best-practices available. We recently partnered with SAS, the ninth largest software company in the world to pioneer solutions under our Predict3 SM Model to improve access and utility of communication data at key decision points in the development process.
ARSgroup retains the brightest minds in the marketing field. We recruit team members with unique profiles. They are not only experienced specialists, they must demonstrate abilities to understand and solve the business challenges of their clients. We consider our consultants the most important asset we bring to the table, because without the ability to translate insights into action, data is like a buggy-whip lost in a warehouse.
The ultimate service that we extend to you is the opportunity to make a stronger, more informed investment in your communication decisions. Please give us a shout. We are eager for your call.